Unlocking the Engagement Rate Instagram Formula for Maximum Reach
As more businesses are turning to social media for their marketing efforts, it’s increasingly important to understand the impact of an effective Instagram engagement rate formula for maximum reach. An effective engagement rate will help optimize organic reach to ensure maximum visibility and engagement on future posts, and can ultimately drive better results. Here, we’ll…
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What Does Impressions Mean on Instagram?
What Does ‘Impressions’ Mean on Instagram? If you’re a regular user of Instagram or you regularly follow social media analytics, the term “impressions” might feel like a familiar notion. But what does it really mean, and how is it relevant for your posts? In this article, we’ll explain what impressions are and their role in…
The Saturday Social – The Shocking Impact of the Cover Image!
What do the top cover images contain for 1776 Faux Farmhouse? We used a computer vision model and identified objects in all of our images for the past year. The results were surprising!
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The Saturday Social – Do You Do Content Analytics?
So how do you increase your reach or engagement? You actually can use the same solution for both problems, content analytics! I show you one example of content that led to higher engagement for 1776 Faux Farmhouse.
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The Saturday Social – Engagement On Reach
This week we talk about Engagement on Reach and why having an Engagement on reach that is too high or too low can be problematic. This is actually a metric that you want to focus on being average. We also introduce the social media funnel!
The Saturday Social – A/B Testing Your Profile Page
Wondering why you got lots of profile views but they don’t convert to followers? In this weeks newsletter we touch on A/B testing and what factors on your profile lead to more follows. Take control of your social media success by running A/B tests that convert more viewers to followers today.
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